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Royal Mail

UK workforce wants less formality but more manners according to new Royal Mail survey

16/04/2003



New research reveals workplace gaffes infuriate
more than 10 million of the UKs workforce

ANSWERING mobile phones in meetings, spelling mistakes and being put on hold are among the major causes of office irritation in workplaces across the UK, according to research released today by Royal Mail.

The study of 1,000 office workers across the UK found that although people are glad that communication in the workplace is becoming more informal, a basic level of courtesy is often missing.

The survey revealed that the most annoying habit was people answering mobile phones in meetings. It found that although this is now very common  with 93 per cent saying they had seen it happen  it actually infuriated 83 per cent of respondents.

58 per cent of people surveyed claimed to have been put on hold in the middle of a business call due to a client answering another call. Nearly three quarters of these were irritated or infuriated by this.

Spelling mistakes also emerged as a source of annoyance, with 86 per cent of respondents claiming to be extremely irritated by them.

It is clear from the research that seemingly little things, such as answering your mobile in a meeting, have a huge impact on the way people view you in the workplace, explained Royal Mails Head of Consumer and Small Business, Alison White. Even though there is a desire in the workplace for less formality, and developments in technology mean there are more ways to communicate, it is clear that people still place a very high value on basic common courtesies.

One firm that has adopted strict guidelines on communications is Steven Loble Solicitors, a London-based law firm. Best practice includes stringent checks on documents that go externally. Some clients who constantly interrupt meetings with their mobiles are asked to switch them off and only make calls during breaks.
Founder and principal Steven Loble said, The research reveals that communicating effectively with clients is an essential part of service provision. I believe that today, many people take technology for granted and do not consider the content as carefully as they should. As a result communication etiquette has been lost.

When setting up Steven Loble Solicitors I decided that I wanted to put best practice in place so that communicating effectively with our clients was consistent across the firm. This includes a house style for documents. I had worked in law firms in the past where communication was lower down the agenda and mistakes had been made. My employees see the value of effective communications and believe, as I do, that communicating effectively is at the heart of everything we do.

The death of Yours Sincerely
The research also revealed that there is a desire for increased informality in business communications. This is most apparent in the case of letter writing, where 90 per cent said they address letters Dear Sir/Madam or Dear Mr/Mrs but that 50 per cent actually prefer to receive letters that are addressed Dear Christian name.

Likewise with sign-offs, Best wishes (41 per cent) or Kind regards (35 per cent) were much more popular than Yours Sincerely (11 per cent) and Yours Faithfully (12 per cent).

The kiss of death
Another trend to emerge is that although European greetings, such as kisses on the cheek, are becoming more common they are not very popular. The figures revealed that although some people choose to greet people with a kiss on one (11 per cent) or both cheeks (9 per cent), 86 percent felt this was an inappropriate form of business greeting. By contrast, a handshake was favoured by 58 per cent of respondents.

SMS IRRIT8TION  but expected to grow
66 per cent of those surveyed felt that text messaging, as a business communications tool is expected to grow in the future, however it is not universally popular today. Currently, a quarter of people are using text messaging for business use at work, yet employees do not currently like receiving text messages from clients or customers. 37 per cent of people claimed it was annoying and a further 28 per cent said it would surprise them to receive a business related text message.

Alison White, Head of Consumer and Small Business, Royal Mail said: The research has shown that there is a desire for more informality in the workplace. There is a fine line businesses need to tread if they are going to successfully communicate. Businesses need to ensure that their communications include the basics of traditional courtesy if they are to retain their customer base. Simple errors such as grammar and spelling mistakes, answering a mobile phone in a meeting and putting a customer on hold can be a huge turn off for a client and will ultimately cost businesses money.

We have developed the Business Seduction Guide to assist businesses with the etiquette of modern business communications. Business communication has become more informal, however, people still expect to be treated courteously. Businesses need to be aware of the changing nature of communications and adopt best practices accordingly.

Richard Wilson, business policy executive at The Institute of Directors said: "Common courtesies, such as refraining from answering a mobile phone in a meeting, attention to spelling and punctuation and prompt response to letters of inquiry, are not just polite and accepted forms of behaviour - they are also instrumental to good business performance. The behaviour of management and staff can have a direct impact on customer loyalty and make the difference between success and failure in attracting new business. Royal Mail''''''''''''''''s research shows that too many people are either ignorant or forgetful of good manners. Fortunately, the Royal Mail''''''''''''''''s Business Seduction Guide reminds employers and employees about the importance of good etiquette and how to practise it in a business environment. Sensible businesses should subscribe to its recommendations."

The Business Seduction Guide has been launched by Royal Mail to assist companies with the etiquette of modern business communication. Based on extensive research with SMEs, consumers and people in workplaces throughout the UK, the guide provides information and advice on business communications from the initial introduction through to the mature stages of a business relationship. For copies of the guide please visit: www.royalmail.com/seduction .

Top Tips for avoiding workplace communication gaffes:

Never answer mobile phones in a meeting unless otherwise agreed
Never put someone on hold when another telephone call comes through that you think could be more important  unless you have explained beforehand
Always check for any spelling or grammatical errors before sending a document out to internal or external audiences
Avoid sending business related text messages
Greet people with a handshake; only kiss on the cheek if the other person instigates it

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